Uplift your Business Growth
with Social Media Marketing
Online journey
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Radsan Creation Creative Agency provides social media marketing for small businesses, enterprises and multiple-location companies. No matter if you own a startup or a Fortune 500 company, our social media marketing experts can assist you with your campaign. Partner with us and let our marketing agency boost your brand visibility and integrity!
SMM BASICS
Promote your Company's story
Social media channels have become a major source of news and information in today’s internet-driven world. But that’s not all. Social media presence is also a vital factor in search rankings and digital marketing.
Statistics show that the global population of social media users has risen to 4.57 billion, with 346 million new social media users added in 2020. Furthermore, Global WebIndex reveals that social media users spend an average of two hours and 24 minutes every day multi-networking across at least eight social media platforms and messaging apps.
As social media usage continues to grow exponentially, knowing how to market on social media is becoming more crucial in reaching your target demographics and creating brand awareness. Many marketers, however, enter the digital and social media marketing realm without fully understanding what is marketing on social media and its demands. Don’t make the same mistake.
Our marketing specialists explain the different aspects of business-to-consumer (B2C) and business-to-business (B2B) marketing to help you get started with your campaign. Read on and learn what is SMM and how to market on social media straight from Radsan’s online marketing experts.
KNOWLEDGE
What is Social Media Marketing
SMM is an online marketing method that utilizes different social media platforms, such as Facebook, Instagram, Twitter, LinkedIn and Pinterest, to establish brand recognition, capture customers’ attention and connect brands with a broader, more diverse audience segment. SMM for small businesses and enterprises is a powerful way to reach your prospects right where they spend their time online and bolster your brand engagement.
A dynamic, data-driven marketing plan can bring remarkable results to your company and turn customers into brand advocates. More importantly, an innovative marketing strategy positively influences your search engine optimization (SEO) and digital marketing efforts, creating more lead and revenue streams for your business.
DIFFERENCE
Digital Marketing vs Social Media Marketing
Many people use digital and social media marketing interchangeably. They believe that implementing various B2B social marketing methods alone qualifies as digital marketing. However, social media marketing is only a fraction of the bigger picture.
Let’s look at the difference between digital marketing vs. social media marketing to better understand how you can leverage these marketing tactics to your advantage.
Digital marketing is an all-encompassing term that uses online and offline digital marketing tactics to promote products and services and increase profitability.
Digital marketing involves various internet marketing tactics and channels, including social media, Pay-per-click advertising, Search Engine Optimization(SEO), Google Ads etc.
Social Media , on the other hand, is one of the many components of digital marketing. It leverages various social media platforms, such as Snapchat and YouTube, to introduce a brand, grab people’s attention and engage with prospects and customers. Social media digital marketing involves collaborating with industry influencers, posting fresh, unique content and adopting various marketing trends to convince people to take action.
Compared to other types of digital marketing, B2B social marketing provides quicker campaign results. However, social media alone is not enough. As digital marketing experts, we highly recommend you explore other internet marketing tactics that go hand-in-hand with your social media campaign to achieve sustainable, long-term success.
KNOW
Is Online Marketing essential?
Yes. Digital and social media are critical components of online success. Although digital and social media strategies vary, these marketing tactics share the same goals: to boost brand awareness and drive more revenue.
Social media digital marketing allows you to showcase your brand to potential customers at exactly the moment they are ready to convert. More importantly, combined digital and social media efforts enable you to maximize available customer touchpoints and conversion opportunities.
Remember, digital success is not a matter of choosing between digital marketing vs. social media marketing but combining the right marketing tactics to convey your brand message. Having both digital and social media marketing strategies is critical to finding the right customers and enhancing your online presence. The key is to ensure your social media digital marketing techniques match your objectives.
WHAT ARE THE
benefits of Social Media Marketing
Social media services have numerous advantages for startups and established brands. With the right social marketing plan and campaign monitoring system, social media content marketing can lead to increased search traffic, better SEO, healthier customer engagement and improved brand loyalty.
Still on the fence about investing in social media services? Here are the key benefits of social media marketing to facilitate your decision-making process:
Better Online Exposure
Social media is continually progressing and adapting, becoming a powerful online marketing resource for companies and brands. Social media platforms like Facebook, Twitter, LinkedIn and Instagram can dynamically increase exposure and interest in your company. With an effective social media content marketing strategy, you generate more engagements and social signals, such as likes and shares, that allow you to interact with a broader online community.
Specific Audience Targeting
No matter how valuable and engaging your content, it won’t generate conversions if it doesn’t reach the right audience. Marketing through social media allows you to identify and categorize your ideal customers by age, location and online activities, among other metrics. Social media experts determine and analyze your niche market to understand your target customers’ online behavior and craft relevant content and ads that address their needs.
Improved Customer Reach
A Global Web Index study shows that approximately 54 percent of online users utilize social media platforms for product research. Furthermore, 49 percent of consumers depend on recommendations from social media influencers when looking for brands. With a robust social media strategy, you can boost your brand awareness and position your company in front of the right customers.
Complete Brand Control
Social media marketing packages are tailored to your specific needs and financial capacity. This means you have complete control over your branding, budget and social media content marketing strategy. Learning how to use social media for marketing enables you to create and maintain an image that appeals to your target audience and ensure your B2B social marketing game is always on point.
Enhanced Customer Trust
Understanding how to use social media for marketing allows you to build a thought leadership brand and create deep, meaningful connections with your followers. Our marketing agency shares valuable content and engages in online conversations about your company to keep a pulse on your target market. We also use social media video marketing to showcase your client testimonials, case studies and other content that proves your brand validity. These tactics are crucial in gaining consumer trust and building intimate relationships with your followers.
Increased Profitability
Social marketing for small businesses and large enterprises is a cost-effective way to reach your ideal clients without spending a hefty amount of money. Various social media platforms allow you to showcase your products and services at a low cost. Additionally, one of the key benefits of social media is it helps you reach an unlimited number of prospects across locations without doing additional work or incurring more expenses.
GALLERY
Our Works
Marketing through social media is one of the best ways to humanize your brand and provide customers with an insider’s view of what’s going on in your company. Capitalize on Radsan’s social marketing services and get more people to advocate for your brand! Contact our marketing firm now to learn more about how to use social media for marketing.
Interested?
Begin your Marketing Campaign today.
Social Media Marketing (SMM) is referred to using social media platforms as a medium to promote a business or brand to enhance their visibility to a vast audience.
Social Media is vast platform with millions of users increasing every seconds. So to tap a vast audience at once one do need to be promoting their business on these platforms.
All it takes is to choose a right platform and making a business page. Share valuable and goal oriented content on your business page to expand your business visibility.
With the rapid changing analytics of online marketing, it always better to contact a Digital agency for your marketing purposes as expert with experiences saves your time and efforts as well as your money.
Radsan Creations is India's fastest growing Digital agency. We specialized our expertise on Digital marketing, Social Media, and all sorts of Online marketing services.